HighLeveln8nMeta Conversions API
Lead Scoring
Every new lead, from a Meta instant form, a landing-page survey or a website survey, is valued and scored the same way.
- Check and value. Address verified, home valued (Zillow, then Redfin, then Realtor.com).
- Score. Compared to that client's own threshold, then tagged high quality or not.
- Report. Sent to Meta as a value-tiered conversion event, deduplicated per source.
- Alert. The point person gets a text and app push with the home value and a satellite photo, held overnight during quiet hours.
- Close the loop. When the CRM reaches Estimate Sent or a signed job, the real quote or contract dollars go back to Meta.
Built for home improvement client operations.
